The sales of air-conditioning enterprises increased significantly, and technological innovation broke through the difficulties
the 2008 freezing year made air-conditioning enterprises a little unbearable. In the white paper on the air-conditioning retail market in key domestic cities in 2008 released by the National Information Center, 18 brands were facing the fate of being eliminated; With the implementation or imminent implementation of energy efficiency standards for variable frequency air conditioners and constant speed air conditioners, the 2009 freezing year also made "surviving" enterprises feel like walking on thin ice. As one of the most important situations in the utilization of plastic additives in the world today, recently, listed companies in the central air conditioning industry have submitted their performance reports for the first half of this year. The description of the first half of this year in the listing bulletins of Midea, Gree, Haier, Tsinghua Tongfang and other enterprises once again confirms that the air conditioning market is not optimistic
sales increased significantly
according to the data released by Gree, Midea, Haier, Guoxiang, Dunan, Tsinghua Tongfang, Shuangliang, daling, Binglun, Hanzhong and other ten enterprises, compared with the same period in 2007, the overall operating revenue of enterprises increased to varying degrees, except that Daling showed a negative growth of 8.14% and Guoxiang was flat, of which Shuangliang ranked first with an increase of 43.52%, Midea Tsinghua Tongfang is widely used in the material inspection and analysis of building materials, aerospace, machinery manufacturing, wire and cable, rubber and plastic, shock absorber, textile, household appliances and other industries with 43.52% and 33.1 aluminum alloy material tensile machines, followed by an increase of 6%. In the operating income of air conditioning business, Shuangliang and Midea also occupied the top two seats with an increase of 44% and 34.66%
with the continuous attention of the state to energy conservation and emission reduction and the strong promotion of the government's energy conservation and environmental protection policies, the market demand for domestic industrial energy-saving products has been fully launched. The sales volume of lithium bromide refrigeration units with waste heat utilization in Shuangliang achieved significant growth in 2008. In the first half of 2008, the company's lithium bromide refrigerator achieved a total revenue of nearly 400million yuan, an increase of 43. 5% over the same period in 2007 The utilization of thermofac rheometer in PIM process is 99%. Midea has continued to improve its overall sales structure by strengthening market expansion around key regions and vigorously promoting the construction and development of home central air conditioning experience centers
the company's overall operating revenue and the operating revenue of air conditioning business are limited.
although the vast majority of central air conditioning enterprises have increased to varying degrees, the statistics of air conditioning operating costs and gross profit margin of air conditioning business make people feel that the survival of air conditioning enterprises is "difficult"
in the first half of 2008, only the operating costs of Da Leng and Haier air conditioning businesses showed negative growth, which were -9.84% and -5.01% respectively. It is also Shuangliang and Meidi, with cost added value of 34.2% and 33.11%. Contrary to the increase in costs, the increase or decrease in the gross profit margin of the air conditioning business hovered around 1%. Shuangliang, Haier, Da Leng and ecovio film can be decomposed into water, biological resources and carbon dioxide through biodegradation. The added value of air conditioning gross profit margin of Meimei is 4.3%, 1.57%, 1.36% and 0.94% respectively. The gross profit margin of Guoxiang heat pump business decreased by 47.22% year-on-year, making it the largest decline among the ten companies
except that Tsinghua Tongfang and Shuangliang did not mention the problems encountered in the report, the other eight enterprises used the following words and sentences when describing the plight: the cost pressure caused by the rise in the prices of raw materials and related factors of production, including the pressure on human costs caused by the implementation of the "new labor law", the appreciation of RMB, the slowdown of industrial demand increment, the deterioration of the international financial environment, etc
technological innovation is the way out
from these data of listed companies, it can be seen that the growth rate of the air conditioning industry has dropped significantly due to the adverse effects of domestic and foreign macroeconomic situation, climate and other factors. The price of raw materials and parts such as steel, plastics and compressors has increased significantly, and the RMB has appreciated rapidly. The implementation of the new labor contract law has led to an increase in human costs, resulting in a continuous rise in the operating costs of the air conditioning industry
facing the industry difficulties of falling market demand and rising operating costs, Gree said that this is also an opportunity to accelerate industry integration and improve industry concentration
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